Big Data and Business Analytics (BDBA 2018)


   We are entering the era of Big Data, which is characterized by the three Vs: volume, velocity, and variety. Big Data bring new opportunities to modern society and challenges to data scientists. Business decision-makers and government policy-makers are increasingly turning to Big Data for insight to solve complex problems. Big Data by itself, regardless of the size, type, or accumulation speed, is worthless unless business analytics are employed by managers and decision makers to deliver value to their organizations. Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.

   This workshop encourages submission of innovative technologies, methodologies, and theories in big data and business analytics, which can facilitate and/or provide insights on the practices, challenges, and solutions of data-based business problem-solving. We welcome studies taking various quantitative methods, such as algorithm, econometrics, analytical modeling, simulation, etc.


  Topics of interest include but not limited to:

  1.  Mechanism of user generated content
  2.  Information dissemination mechanism in mobile and social contexts
  3.  Impact of big data technologies and applications
  4.  Consumer preference extraction in big data contexts
  5.  Data-driven consumer behavior modeling and marketing
  6.  Big data-based process analytics
  7.  Large-scale recommender system
  8.  Sentiment analysis and opinion mining
  9.  Big data analytics in business applications
  10. Big data and business model innovation
  11. Implications of big data in strategy management


All submissions should be written in English and submitted via our submission system:


  Full paper due: April 10, 2018. extend to April 23, 2018
  Acceptance notification: April 27, 2018. extend to April 30, 2018
  Camera-ready copy: May 16, 2018
  Conference Date: June 18, 2018


General Chair

Yezheng LiuHefei University of Technology, China

Program Chairs

Yuanchun JiangHefei University of Technology, China
Jianshan SunHefei University of Technology, China

Program Committee

Keming Yu, Brunel University, London
Jennifer Shang, University of Pittsburgh, USA
Qiang Wei, Tsinghua University, China
Yifan Dou, Fudan University, China
Ziqiong Zhang, Harbin Institute of Technology, China
Wei Geng, Southwest Jiaotong University, China
Wei Xu, Renmin University of China
Xusen Cheng, University of International Business and Economics, China
Baojun Ma, Beijing University of Posts and Telecommunications, China
Chao Fu, Hefei University of Technology, China
Xiayu Chen, Hefei University of Technology, China
Chunli Liu, Hefei University of Technology, China

If you have any question on BDBA 2018, please feel free to contact Dr. Jianshan Sun (